Broadcasters Brace Buyouts in Race Against Streaming Giants

The biggest story amid all these bids and counter bids is the growing competition from streaming giants. Broadcasters have realized that tech companies with their digital content are giving them a run for their money and the only way to stay in the race is by expanding and diversifying their content. In fact, Netflix has already said that it will dedicate $8 billion in 2018 solely to content. Comcast’s recent decision to add Netflix to its bundled offering further proves the growing demand and preference for online content. Although it too early to predict a winner, it makes sense for broadcasting giants to diversify their portfolio to survive the onslaught of streaming giants. – Ritulay Ghosh, Zacks Investment Research via Nasdaq