China’s Youku Acquires Streaming Rights to 2018 Soccer World Cup

The FIFA Club World Cup is the most-watched sporting event in the world, and soccer fandom in China, the world’s most populous nation, has soared in recent years. China’s national team continues to struggle on the world stage, and the country won’t be represented at the 2018 tournament. But the Chinese government is eager to elevate the nation’s state of play and has regularly invested in building out the sport — even China’s President Xi Jinping is known to be an avid fan of the game. – Patrick Brzeski, The Hollywood Reporter