Connected TV now fastest-growing video segment in advertising

The survey, conducted by independent consulting firm Advertiser Perceptions, found that more than three-quarters (78%) of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months and while only 2% of those surveyed said they never used video in their ads, 49% use video frequently, 38% use it occasionally, and 11% use it in all campaigns. – Joseph O’Halloran, Rapid TV News https://ift.tt/2y99vaH