Influencers hold the power for YouTube, Facebook video views

Most basically, the power of views seems to be in the hands of influencers. Indeed, Tubular Labs says that there is an obvious fact: Influencers still rule the video landscape, dominating uploads and views on Facebook and Instagram when compared with brands and media publishers. Looking at share of views in the first quarter of 2018 I terms of views, the research found that influencers accounted for 84% of 1.7 billion YouTube views compared with 13% for media companies and 3% for brands, while on Facebook influencers grabbed 56% of 966 million views with media companies on 40% and brands on merely 4%. – Rapid TV News