More than 85% of US millennials subscribe to at least one OTT video service

The research set out to identify research identifies consumer adoption of multiple OTT service subscriptions as key to future growth and its top-line finding was that more than 85% of millennials in US broadband households subscribe to at least one OTT video service. The trend was also found to be visible, though less pronounced, among the other generations as well. OTT service penetration among Baby Boomers and older generations grew more than 10% between the two groups as a whole from 2016 to 2017. – Rapid TV News