World Cup 2018 breaks viewing records across streaming platforms as soccer fans tune in

Compared to Conviva’s Streaming Data Report from the first quarter of 2018, which saw an average of 20 minutes viewing time per session, the World Cup showed huge engagement. The highest numbers of use by device included Roku, Chromecast, and PlayStation, which clocked in at 115 minutes each, followed by Xbox at 111 minutes and Apple TV at 107 minutes of viewing time on average per unique viewer. – Adam Reed, CNBC