Five million Americans will ditch pay TV this year, new study says

The cg42 study predicts Comcast will lose 7.2% of its subscriber base (or about 1.5 million customers) to cord cutting in 2018. That adds up to a revenue loss of $1.6 billion for the cable giant. AT&T (and its DirecTV satellite subsidiary) will lose 4.8% of its 24 million customers this year, and about $1.2 billion in revenue, predicts the study, which was conducted in September of 2017. – Mark Sullivan, Fast Company

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