OTT spend to propel global TV, video spend to $559BN by 2022

Regionally report also found that by 2022, North America will continue to be the largest TV and video market, the source of 38.7% of global consumer and advertising spend on TV and video. IPTV is set to buck the cord cutting trend in Western Europe where its providers are set to generate €9.9 billion by 2022, a 15% increase from 2017. Strategy Analytics believes the rival technologies are all see revenues decline over the next five years, with the cable industry set for a net loss of €987 million by 2022, pay satellite (net loss of €187 million), and pay DTT (net loss of €125 million). – Joseph O’Halloran, Rapid TV News