Are YouTube’s Algorithms Fueling Creator Burnout?

YouTube’s platform changes have exacerbated the problem, according to industry execs and creators. Its recommendations are critical traffic drivers, leading to approximately 70% of overall watch time on the service. The updates in how the Google-owned video platform recommends content have spurred creators to work at an even more feverish pitch — some clocking 80- to 100-hour workweeks just to maintain their status, according to one talent agent. Others have turned to ever-crazier stunts to get clicks, with a few abandoning the bounds of good taste. And the amount of content uploaded to YouTube keeps growing, making competition for eyeballs even more intense. – Todd Spangler, Variety https://ift.tt/2LDm8fA
Advertisements