YouTube Exec Says Using All Caps Titles Causes Videos To Perform Worse

In a Q&A with YouTube product manager and Creator Insider host Barbara Macdonald, group product manager for discovery Todd Beaupré shared that, in talking to YouTube viewers over the years, many have likened all caps in titles to being “yelled at.” And, given that they deem them off-putting, Beaupré says that YouTube’s algorithms are less likely to suggest these videos to viewers. “We actually listen to viewers and try not to recommend off-putting videos to people who aren’t into things like all caps,” he says. – Geoff Weiss, Tubefilter