US connected TV devices market set for 7% annual growth

Gaming consoles have been to date the leading installed and internet-connected TV device in the US, but NPD now predicts that by the end of 2018 they will be surpassed by the number of streaming media players and smart TVs installed and connected to the internet. According to the forecast, smart TVs will overtake this leading position, driven by sales of smart TVs 40 inches and below coming equipped with operating systems, continued growth of internet connect rates, growing usage of streaming video services, and rising 4K/Ultra HD adoption due to the fact that virtually all 4KTVs now come with apps installed. – Joseph O’Halloran, Rapid TV News https://ift.tt/2oNC31H
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