Netflix faces subs losses if it includes ads between shows

[Hub Entertainment Research] found that if Netflix raised the fee for its current, ad-free service by $5 or more per month, about a quarter would consider dropping their subscription. A $2 increase would have just a marginal impact with only 8% saying they’d cancel, while at a $5 boost, 23% say they’d drop their subscription and this figure would rise to 28% at a increase of $10 or more. – Joesph O’Halloran, Rapid TV News https://ift.tt/2MwvmdM