IHS Markit: YouTube turns to subscriptions to raise revenue

Revenue generated by YouTube Premium in 2022 equates to 7 percent of the $27 billion the company is expected to make worldwide from advertising. Nearly three-quarters (73 percent) of YouTube Premium subscription revenue will come from the United States, followed by Europe with 13 percent, Asia-Pacific with 6 percent, and Mexico and Canada making up the remaining 9 percent. – Broadband TV News https://ift.tt/2MJNuRt