Apple’s original content will shy away from “gratuitous” sex, violence

Apple’s original content ambitions are meant to push its services business forward and bolster the sales of its devices. Apple’s services, including Apple Music, iCloud, iTunes, and others have been bright spots in the company’s financial reports for months, and they are vital to the company’s longevity. Its own streaming service could help it sell more Apple TVs as well as other Apple products, bringing more new customers into its device ecosystem. – Valentina Palladino, Ars Technica

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