OTT, connected TV advertising to undergo sea change of engagement

In addition, a quarter of shoppers say they spend no time watching live TV at all, including 40% of millennials, 73% of whom don’t watch ads when viewing TV programming and who spend nearly five times more time on a mobile device than watching live TV. Almost a quarter have already cut the cord or never had cable, and another 13% are considering doing so within the next year. – Joesph O’Halloran, Rapid TV News