How Streaming Provides Advantages and Instills Trust, Pulling From Both Traditional and Digital Advertising

Streaming audio now reaches 43 percent of adults 18-plus per week, according to Nielsen’s Q2 2018 Total Audience Report. On-demand song streaming jumped 45 percent in the first half of 2018, compared with the year before, while video song streaming was up nearly 35 percent, according to Nielsen. Meanwhile, about one-quarter of Americans have listened to a podcast in the last month, Edison Research reports. – Brian Benedik, Adweek » http://bit.ly/2Axf95a