PlayStation dominated gaming industry TV spend in December

PlayStation led with $38.1 million in estimated spend on 13 commercials that ran over 5,300 times, generating 1.8 billion impressions. “Journey Ahead” was the spot with the biggest budget (est. $7.7 million). The company prioritized reaching a sports-loving audience, allocating spend across networks including ESPN, Fox, and Adult Swim, and during programming such as NFL Football, College Football, and NBA Basketball. – Eleanor Semeraro, iSpot.tv via VentureBeat » http://bit.ly/2FvEjV6
Advertisements