Netflix subscribers show growing sensitivity to price increases

At an increase of $1 per month, 8% of Netflix subscribers say they would downgrade their plan, with 8% saying they would cancel service altogether. At an increase of $3 per month, the rate of likely cancellations doubled, while the rate of likely downgrades nearly tripled. At an increase of $5 per month, the rate of likely cancellation increased another six points (38%), while the rate of likely downgrade increased only three points (17%). – Joseph O’Halloran, Rapid TV News ยป http://bit.ly/2DfwrFv