YouTube fans still love TV

Live TV viewing is the most popular way for [YouTube Enthusiasts] to watch their favourite programming (48%) since they thrive on online conversation and community. That compares to using time-shifting or DVR watching (24%), streaming service or over-the-top (OTT) apps (18%), or accessing video-on-demand (VOD) through a cable or set-top box (10%). – Video Advertising Bureau via Michelle Clancy, Rapid TV News ยป