How Much Are Consumers Willing to Pay for Streaming Services?

According to the THR/Morning Consult poll, which surveyed 2,200 adults from Jan. 17-19, Netflix is pushing the limits of its pricing power. Its most premium offering, a $16 product, is at the top end of what survey respondents say the “acceptable range” for a service with unlimited movies and TV shows is, at $10-$16 monthly. NBCUniversal’s streamer to debut in 2020 will have commercials, and the poll indicates an acceptable range for such a service is $8-$12, though Comcast cable subscribers will get it free, at least at launch. – Paul Bond, The Hollywood Reporter » http://bit.ly/2DFOrJw