SpongeBob SquarePants’ “Sweet Victory” Spikes in Streams After Super Bowl Halftime Cameo

On the day of the big game and the day following, “Sweet’s” on-demand streams (audio and video combined) surged by 566 percent in the U.S., as compared to the two previous days, according to Nielsen Music. The song’s streams jumped to 310,000 on Feb. 3 and Feb 4 (combined) versus just 46,000 on Feb. 1 and Feb. 2. – Keith Caulfield, Billboard via The Hollywood Reporter » http://bit.ly/2GxLNHm