Loop acquires ScreenPlay to build its streaming library

While you may not have heard of ScreenPlay, the company has licensed a library of 200,000 music videos and movie/game/TV trailers, which it broadcasts in thousands of venues for partners like Hard Rock Cafe, Norwegian Cruise Line, Yard House, Buffalo Wild Wings and Caesars Entertainment. This announcement comes just a week after Loop TV officially came out of stealth — and in fact, co-founder and CEO Jon Niermann (previously an executive at EA – Electronic Arts and Disney) said he’s always seen ScreenPlay’s content library as the foundation for Loop’s business. – Anthony Ha, TechCrunch » https://tcrn.ch/2BNpcU4