Broadcasters party like it’s 1999 at upfronts, while turning to streaming future

In terms of the collective pitch to advertisers, two themes came through loud and clear: The networks represent a “safe” environment for their messages, and the partnership with sponsors is still prized, despite the collective pivot toward subscription-based streaming services. – Brian Lowry, CNN Business ยป https://cnn.it/2WNKZDL
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