Roku announces analytics, planning tools for OTT ads

With deep first-party insights from its 29.1 million active accounts, Roku believes that brands can now better model potential investment and estimate an unduplicated, incremental audience – whether the audience is light TV viewers and cord-cutters or viewers who were under or over exposed to a brand’s ads on linear TV. – Joseph O’Halloran, Rapid TV News » http://bit.ly/2K53XCb
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