Hulu Says 70% of Its 82 Million Viewers Are on Ad-Supported Plan

Overall, it has 82 million viewers (meaning there’s an average of 2.9 viewers per Hulu account). And of those, about 70%, or 58 million, are on the ad-supported plan, according to Peter Naylor, senior VP, head of advertising sales, citing Comscore estimates. – Todd Spangler, Variety »