Targeted ads offer little extra value for online publishers, study suggests

The lion’s share of value being created by digital advertising ends up in the coffers of adtech giants, Google and Facebook. Aka the adtech duopoly. In the US, the pair account for around 60% of digital ad market spending, per eMarketer — or circa $76.57BN. – Natasha Lomas, TechCrunch ยป https://tcrn.ch/2XlatJ0
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