Music to Apple’s and Spotify’s Ears: Paid Streaming Expected to Skyrocket

On the flip side, average revenue per user (ARPU) is expected to continue trending lower, which is something that Spotify investors have become accustomed to as the Swedish streamer has been seeing strong uptake of family plans, which have lower ARPU but much stronger retention characteristics. Goldman expects ARPU to decline from $32.70 in 2018 to $24.60 in 2030. – Evan Niu, CFA, The Motley Fool via Yahoo Finance ยป https://yhoo.it/2IlmZSc
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