Over a fifth of US homes likely to subscribe to Disney+

In all, 22% of all respondents indicate that they are likely or highly likely to subscribe to Disney+. Intention to subscribe increased significantly to a third of 18 to 24-year olds, and 36% of households with children. Ampere stressed that the audience with children in the household is key for Disney+. It is nearly twice the size of the 18 to 24-year old group and offers the greatest immediate opportunity. – Joseph O’Halloran, Rapid TV News ยป http://bit.ly/2Wq6cT4
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