Subs warm to ad-based Netflix plan but only with significant discount

The study fundamentally warns Netflix risks losing about a quarter (23%) of its subscriber base if it switched from ad-free to ad-supported—with no reduction in subscription fee. Fewer than half (41%) of subs say they’d definitely or probably keep their subscription, with the remainder undecided. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2YCyhJ0
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