‘Stranger Things 3’ Is a Subscriber Magnet: 13% of Ex-Netflix Users Signing Up Again to Watch Show, Study Finds

According to research from Wall Street firm Cowen & Co., about 51% of current Netflix users said they planned to watch “Stranger Things 3.” Moreover, nearly 5% of consumers who aren’t current Netflix subscribers said they planned to subscribe to the service to watch the show — and 13% of former Netflix members said they plan to resubscribe in order to watch Season 3 of “Stranger Things.” The results are based on Cowen’s survey of 2,500 U.S. consumers conducted from June 26-July 3. – Todd Spangler, Variety » https://trib.al/TZdbBzG
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