Americans Want to Pay $21 for All Their Streaming Services Combined, Poll Finds

Many Americans who stream media pay for three services at a collective $37 per month, though the optimum price for wooing far more households to multiple streamers is a combined $21 a month, a new Hollywood Reporter/Morning Consult poll finds. The acceptable range consumers would like to pay for all their streaming offerings is $17 to $27. (The poll uses the Van Westendorp model, which seeks to locate the sweet spot in pricing between what consumers deem “too good to be true” and “too expensive.”) – Paul Bond, The Hollywood Reporter » https://ift.tt/2y6pHGN
Advertisements