Cable nets, VOD drive US TV viewing to two-year high

VOD alone drove viewing up 36% year-on-year and nearly four-fifths of households watched VOD in Q1 2019. Comcast households watched 100,000 VOD titles each month, up from 52,000 in 2016. On average, households spent 53 minutes watching VOD each day, and five hours and 32 minutes watching live programming. Yet live programming still continued to capture the largest share of viewing by a wide margin. Indeed, cable network viewing increased 7% and made up two-thirds of total viewing. – Joseph O’Halloran, Rapid TV News ยป