Amazon Boosts Spending 300%: Now Outspending Netflix As Top Streaming Advertiser

“Our recent OTT analysis showed that Amazon Prime Video has shifted to become the biggest OTT spender in the first half of 2019,” says Todd Krizelman, CEO of MediaRadar. “It also highlighted that Amazon Prime Video’s jump to number one can in part be attributed to the heavy promotion of its new original content, including increased investment in native advertising. In fact, its native advertising spend rose 5X, year-over-year, when comparing 2018 and 2019.” –
John Koetsier, Forbes » https://ift.tt/2OUzRFI
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