Why Disney’s $13 Streaming Bundle May Be a Double-Edged Sword

At $5.99 a month with ads, Hulu has attracted 28 million subs, Disney CFO Christine McCarthy said Aug. 6, while ESPN+ at $4.99 monthly has 2.4 million. For an extra $2.01, consumers should flock to the upcoming bundle. “Subscriber growth at these services will be key to investor enthusiasm,” says Morris, despite them being a loss-leader, for now. McCarthy said to expect the DTC segment to lose $900 million in the current quarter alone, while research firm eMarketer projects Disney+ to go from a less than 1 percent market share in the U.S. at the end of 2019 to more than 9 percent by 2024. – Paul Bond, The Hollywood Reporter ยป https://ift.tt/33yiwFx
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