Free trials influence over half of OTT video service subscriptions

Parks noted that the recent decline in traditional pay-TV and growing popularity of OTT services have fostered the widespread belief that OTT subscribers are driven by simple economics. Even though it acknowledged that pricing certainly plays a role in decision making, other key reasons including content availability, ability to work with connected entertainment devices, and service features also significantly influence these consumers. – Joseph O’Halloran, Rapid TV News ยป https://ift.tt/2NajBhf

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