YouTube shows have become a secret weapon for rising politicians

It’s a relatively new format for YouTube, mirroring the style of talk radio programs like The Howard Stern Show. Instead of spending a few minutes with Chuck Todd or Tucker Carlson on television, rattling off talking points, these free, easily accessible YouTube shows allow candidates to discuss policy in a relaxed setting with someone who feels like a friend to their audiences. That has made YouTube one of the more rewarding places on the internet to campaign. – Makena Kelly, The Verge » https://ift.tt/2Nmu7lp
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