Rush to cord-cutting, online video exaggerated claims VAB study

The principal myth debunked is that everyone is cutting the cord and moving away from cable for other video substitutes and subscription, yet VAB says that the reality is the vast majority of US households today have a multichannel video programming distributor (MVPD) subscription (82 million) and it’s is still by far the leading video distribution access point for consumers, followed by over-the-air (OTA) -only delivery (18.4 million); over the top (OTT) -only (16.4 million); and virtual MVPD delivery (9.3 million). VAB noted that in 2020, projections estimate there will be four times more households with MVPD subscriptions (78.8 million) than OTT-only households (18.3 million) and seven times more than virtual MVPD households (10.8 million). – Joseph O’Halloran, Rapid TV News ยป https://ift.tt/2VovItb

Advertisements