YouTuber PewDiePie Is More Liked Than Lebron James Among Gen Z Males, Study Finds

The findings come from research firm Morning Consult, which surveyed Gen Z and millennial consumers to gauge sentiment toward influencers. The study found 88% of those surveyed said it’s important for influencers to genuinely care about their interests, which “inspiration,” “aspiration” and “voyeurism” among the top reasons young Americans follow influencers. – Todd Spangler, Deadline Hollywood » https://trib.al/t7qNBF8 [photo:PewDiePie]

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