Amazon makes its music streaming service free with ads

Instead, Amazon’s free music service serves more as a way to upsell consumers by encouraging them to join Amazon Prime in order to remove the ads from their music. (Prime Music’s 2 million songs are an added perk of a Prime subscription.) This is Amazon’s true motive: lock in more customers to Amazon Prime, ensure they realize the value of the free shipping and other benefits, then get them to renew every year. Once a Prime member, people will shop more often from Amazon, which is where the retailer’s profits lie. – Sarah Perez, TechCrunch ยป https://tcrn.ch/2s15FOd

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