Streaming video users willing to pay 50% more for additional subscriptions

Looking deeper at the survey results on pricing, just under 70% of respondents ages 18-24 and nearly 80% of those 25-60 currently pay $10-$40 per month for streaming subscriptions. Across age groups, when considering additional streaming services, most people would be willing to pay up to $20 more per month, while others would not be willing to increase their monthly spend at all. “Assuming the price is right, content remains a key differentiator, and that’s why the major players have acquired content and lined up high-profile content production teams,” Wroan added. – Editor, Rapid TV News »