Quarter of US broadband households use free, ad-based OTT services

25% of US broadband households have watched video on a free, ad-based OTT service in the past 30 days and no single service dominates the market. Among the leaders, 7% of US broadband households use The Roku Channel, 6% use the Pluto TV AVOD service and 6% use Crackle and 31% of the households subscribed to HBO, the market leader in premium channels. While a quarter of the households used an antenna to watch live TV channels, overall just over three-quarters watched live TV channels. – Rapid TV News ยป https://ift.tt/30wFo7t