HBO Max Has Already Cost AT&T $1.2 Billion

On top of its Max Originals, AT&T is stepping up the budget for HBO. The content budget will rise to $2.5 billion in 2020, up about $500 million from 2018 and 2019. It’s not clear whether management includes that number in its definition of incremental investments, but considering everything available on HBO will also be on HBO Max, and its plans to get all of its legacy HBO subscribers onto HBO Max, it very well should count. – Adam Levy, The Motley Fool ยป https://ift.tt/3bavSMn