Streaming viewing climbs as ads continue to falter

Streaming was found to be growing rapidly around the world. It showed that that two-thirds of global streaming viewing is now on demand while streaming viewing grew 58% year over year. Streaming viewing was up 63% in the Americas year over year and 65% in Europe. Streaming growth in Asia is slower, showing just a 10% increase year over year. Conviva noted that the connected TV market in Asia only accounts for 2% in viewing hours, but netted 243% growth year over year, as compared with growth on mobile or PC devices in Asia, which inched up just 11% and 6% respectively. – Joseph O’Halloran, Rapid TV News ยป