Why Comcast agreed to buy Xumo, an ad-supported free streaming service

Financial terms of the acquisition weren’t disclosed, though people familiar with the matter said Comcast paid more than $100 million for the company, which has 55 employees and about 10 million monthly active users through the company’s preferred placement on smart TVs. Xumo will operate as an independent business inside of Comcast. The deal will be immaterial for Comcast, the people said. – Alex Sherman, CNBC » https://ift.tt/2TdtsUN