AT&T defends HBO Max’s high price point amid COVID-19 crisis

When asked how the service’s $14.99/month cost will go over with consumers during a pandemic that’s caused high unemployment rates and economic uncertainty, AT&T CFO John Stephens defended the price tag. During a MoffettNathanson investor conference today, he said the service has thousands more hours of content with much broader appeal than HBO, which also costs $14.99. – Ben Munson, FierceVideo »