On-demand use of pay-TV fuelled by Covid-19 stay-at-home directives

Looking at regions of the US, TDG revealed that 23% of pay-TV on-demand users in the Western US report a significant increase in use, compared with 19% of those in the Northeast, 18% of those in the South, and 16% of those in the Midwest. As regards gender demographics, female pay-TV on-demand viewers were as likely as their male counterparts to have significantly increased on-demand viewing under stay-at-home directives. – Joseph O’Halloran, Rapid TV News ยป https://ift.tt/2Lq9vXl