Families Are Watching More Music Videos Together During Lockdown, Vevo Study Shows

U.S. CTV viewing — which essentially shows that people are watching at home in their living rooms, not just on handheld devices — was up 21% between the beginning of March and the beginning of April, according to a Vevo rolling average, showing increases well above general CTV growth. More specifically, the family-viewing genre is up more than 45%, and soundtracks and scores are also up 28%, and (even more unusually for the month of March) holiday music is up 31%. – Variety » https://ift.tt/3g8OoHf