US viewing behaviour shifts continue as Covid-19 lockdown continues

The analyst found that when it comes to viewing entertainment through devices like streaming boxes/sticks and smart TVs, the “big five” streaming services — Netflix, Amazon Prime Video, Hulu and Disney+ — accounted for the majority of total over-the-top (OTT) hours streamed in US homes, upwards of 80%. Over the last two months, Comscore says that it has seen growth in share of streaming hours through the week beginning 11 May compared with that of 3 February. – Joseph O’Halloran, Rapid TV News »