DTC divergence as Peacock, HBO Max register with different audiences

HBO Max subscribers are 50% more likely than the sample average to be 25 to 44 years old, mirroring the demographics of HBO channel subscribers, who skew strongly towards this bracket. Priced at $14.99 per month, it’s one of the most expensive services available, and as a consequence attracts a more affluent customer, with the majority (69%) earning a household income of $51,000 or more. By comparison, Peacock appeals to a slightly older group – in particular, the 35 to 44-year olds. NBCUniversal’s broadcast channels skew towards older age groups, and Peacock has also been more successful than HBO Max in attracting these older demographics. – Rapid TV News » https://ift.tt/3dEJBMM