Why WarnerMedia’s Blockbuster HBO Max Play May Not Boost Its Leverage in Roku Talks

Sources confirm to Variety that WarnerMedia and Roku are in active talks. But both sides have signaled that they are unwilling to budge on their positions: Roku wants to keep HBO/HBO Max as a channel it can sell directly to its own customers, while WarnerMedia is insisting that HBO Max be available as a standalone app. – Todd Spangler, Variety » https://ift.tt/3qxzKia